Privacy Policy
Effective Date: July 9, 2026
Welcome to PsyFyi Shop.
PsyFyi Shop ("PsyFyi", "we", "our", or "us") values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, disclose, and safeguard your information when you visit our website, purchase our products, interact with our services, or communicate with us.
We believe privacy should be transparent and easy to understand. This Policy has been designed to meet internationally recognized privacy standards, including applicable requirements under the General Data Protection Regulation (GDPR), UK GDPR, California Consumer Privacy Act (CCPA/CPRA), India's Digital Personal Data Protection Act, 2023 (DPDP Act), and other applicable privacy laws.
By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy.
1. Scope of This Privacy Policy
This Privacy Policy applies to all visitors, customers, and users of PsyFyi Shop and governs the collection and processing of personal information through:
- Our website
- Mobile browsing experience
- Customer support interactions
- Email communications
- Marketing campaigns
- Social media interactions
- Online purchases
- Promotional events
- Giveaways and contests
- Newsletter subscriptions
- Any other services offered through our website
This Privacy Policy does not apply to third-party websites, services, or applications that may be linked from our website. We encourage you to review the privacy policies of those third parties before sharing your information.
2. Information We Collect
The information we collect depends on how you interact with PsyFyi Shop.
Information You Provide
When you make a purchase, create an account, subscribe to our newsletter, participate in promotions, or contact us, you may provide:
- Full name
- Email address
- Mobile phone number
- Billing address
- Shipping address
- Company name (if applicable)
- Order history
- Purchase preferences
- Communication preferences
- Product reviews
- Survey responses
- Customer support messages
- Images or files voluntarily submitted
- Any additional information you choose to share with us
Payment Information
To process purchases securely, payment information is handled by trusted third-party payment providers.
Depending on your chosen payment method, payment processing may be provided by Shopify Payments, Razorpay, PayPal, Stripe, or other authorized payment partners.
PsyFyi Shop does not store complete debit card numbers, credit card numbers, CVV codes, or banking credentials on its servers.
Account Information
If you create an account, we may collect:
- Username
- Login credentials
- Saved addresses
- Wishlist items
- Order history
- Loyalty or rewards information
- Shopping preferences
You are responsible for maintaining the confidentiality of your login credentials.
3. Information Collected Automatically
When you browse our website, certain technical information is automatically collected to improve security, performance, and user experience.
This may include:
- IP address
- Browser type
- Operating system
- Device type
- Device identifiers
- Screen resolution
- Time zone
- Language settings
- Referral URLs
- Pages visited
- Session duration
- Clickstream data
- Shopping behaviour
- Search terms
- Products viewed
- Cart activity
- Purchase history
- Geographic location (approximate)
- Website performance metrics
This information is generally collected using cookies, server logs, pixels, tags, and similar technologies.
4. Cookies and Similar Technologies
PsyFyi Shop uses cookies and related technologies to provide a better shopping experience.
Cookies help us:
- Keep you logged in
- Remember shopping cart contents
- Save your preferences
- Improve website functionality
- Measure website performance
- Understand visitor behaviour
- Personalize recommendations
- Deliver relevant advertising
- Prevent fraud
- Enhance website security
Depending on your location, you may be presented with a cookie consent banner allowing you to manage your cookie preferences.
You can also modify cookie settings through your browser at any time. Please note that disabling certain cookies may affect website functionality.
Additional information about our use of cookies is available in our Cookie Policy.
5. Information from Third Parties
We may receive information from trusted third parties, including:
- Shopify
- Payment gateways
- Shipping carriers
- Marketing platforms
- Analytics providers
- Social media platforms
- Advertising partners
- Fraud prevention services
- Customer verification services
These providers may supply information such as:
- Updated shipping information
- Order confirmations
- Delivery status
- Advertising performance
- Customer engagement metrics
- Fraud risk assessments
- Marketing insights
We only process such information where legally permitted and necessary for our business operations.
6. How We Use Your Information
We use personal information for legitimate business purposes, including to:
- Process and fulfil orders
- Verify payments
- Deliver products
- Provide customer support
- Manage returns and exchanges
- Improve website functionality
- Personalize your shopping experience
- Recommend relevant products
- Send transactional emails
- Respond to enquiries
- Prevent fraud
- Detect unauthorized activity
- Maintain website security
- Conduct internal analytics
- Improve product offerings
- Administer promotions
- Manage loyalty programmes
- Conduct market research
- Comply with legal obligations
- Resolve disputes
- Enforce our Terms of Service
- Protect our business and customers
Where permitted by law, we may also use your information to send promotional communications about new collections, product launches, exclusive offers, events, collaborations, and community updates. You may unsubscribe from marketing communications at any time.
7. Legal Bases for Processing (GDPR)
Where the GDPR or similar laws apply, we process your personal information only when we have a lawful basis to do so.
These legal bases include:
Performance of a Contract
We process information necessary to fulfil orders, deliver products, process payments, and provide customer support.
Legitimate Interests
We process information to improve our services, maintain website security, detect fraud, analyse customer behaviour, develop products, and operate our business efficiently, provided these interests do not override your privacy rights.
Consent
Where required, we rely on your consent for activities such as email marketing, SMS marketing, cookies, personalised advertising, and optional communications.
You may withdraw your consent at any time without affecting the lawfulness of processing carried out before withdrawal.
Legal Obligations
We may process information to comply with applicable laws, tax regulations, court orders, government requests, consumer protection requirements, accounting obligations, and other legal responsibilities.
Protection of Vital Interests
In limited circumstances, we may process personal information where necessary to protect the vital interests of an individual or comply with public safety obligations.
8. Data Accuracy
We strive to maintain accurate and up-to-date personal information.
You are encouraged to notify us promptly if your contact details, shipping address, or other account information changes. You may update certain information directly through your customer account or by contacting our customer support team.
9. How We Share Your Information
PsyFyi Shop values your trust and does not sell your personal information. We only share your information where necessary to operate our business, fulfil your orders, comply with legal obligations, or where you have given your consent.
Your information may be shared with the following categories of trusted service providers:
Shopify Platform
Our online store is hosted on Shopify, which provides the ecommerce platform that enables us to sell our products and services. Shopify may process personal information necessary to operate our website, manage orders, process payments, and maintain platform security.
Payment Processors
To securely process transactions, we work with reputable payment providers. These providers receive only the information necessary to authorize and complete your payment.
Depending on your location, payment services may include Shopify Payments, PayPal, Stripe, Razorpay, Apple Pay, Google Pay, or other approved payment gateways.
Payment providers maintain their own privacy policies and security practices.
Shipping and Logistics Partners
To deliver your orders, we may share relevant information with shipping carriers, courier partners, customs authorities, fulfilment centres, and logistics providers.
Shared information may include:
- Name
- Delivery address
- Contact number
- Email address
- Order details
- Shipment value
- Tracking information
Marketing and Advertising Partners
We may work with marketing platforms to understand campaign performance, improve customer experiences, and deliver relevant advertisements.
These partners may include:
- Meta
- TikTok
- Klaviyo
- Mailchimp
- Other advertising and marketing platforms
These services may use cookies, pixels, SDKs, or similar technologies in accordance with applicable law.
Analytics Providers
To better understand website performance and customer behaviour, we may use analytics services that collect aggregated information about how visitors interact with our website.
Analytics data helps us improve navigation, website performance, product offerings, and customer experience.
Customer Support Providers
When you contact us, your information may be processed through customer service platforms that help us respond efficiently to enquiries, returns, exchanges, complaints, and support requests.
Professional Advisors
We may disclose information where reasonably necessary to our legal advisors, accountants, auditors, insurers, consultants, or professional service providers while maintaining appropriate confidentiality obligations.
Business Transfers
If PsyFyi Shop undergoes a merger, acquisition, restructuring, financing, sale of assets, or similar corporate transaction, personal information may be transferred as part of that transaction, subject to applicable legal requirements.
Legal Compliance
We may disclose personal information where required to:
- Comply with applicable laws
- Respond to lawful governmental requests
- Protect our legal rights
- Prevent fraud
- Enforce our policies
- Investigate illegal activity
- Protect the safety of customers or the public
10. International Data Transfers
PsyFyi Shop serves customers across multiple countries.
Your personal information may be transferred to, processed, or stored in countries outside your country of residence where our service providers, technology partners, or infrastructure providers operate.
Whenever personal information is transferred internationally, we implement appropriate safeguards designed to protect your information, including contractual protections, recognized transfer mechanisms, encryption, and security controls where required by applicable law.
By using our services, you understand that your information may be transferred internationally in accordance with this Privacy Policy.
11. Data Retention
We retain personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy or to comply with legal, accounting, tax, regulatory, and contractual obligations.
Retention periods may vary depending on the type of information.
Generally, we retain information for purposes such as:
- Order fulfilment
- Customer service
- Warranty claims
- Fraud prevention
- Financial reporting
- Legal compliance
- Dispute resolution
- Business analytics
When personal information is no longer required, we securely delete, anonymize, or otherwise dispose of it in accordance with applicable laws and internal data retention procedures.
12. Data Security
Protecting your personal information is a priority for PsyFyi Shop.
We implement reasonable administrative, technical, and organizational measures designed to safeguard personal information against unauthorized access, misuse, alteration, disclosure, or destruction.
Security measures may include:
- SSL encryption
- Secure payment processing
- Access controls
- Authentication protocols
- Password protection
- Firewall protection
- Infrastructure monitoring
- Data encryption where appropriate
- Employee confidentiality obligations
- Security reviews and updates
While we take commercially reasonable measures to protect personal information, no method of electronic transmission or storage can be guaranteed to be completely secure.
Accordingly, we cannot guarantee absolute security.
13. Marketing Communications
With your consent, where required by law, we may send communications relating to:
- New product launches
- Exclusive collections
- Limited edition drops
- Community events
- Promotional offers
- Newsletters
- Brand collaborations
- Surveys
- Product recommendations
You may withdraw your consent or unsubscribe at any time by:
- Clicking the unsubscribe link included in marketing emails
- Updating your communication preferences within your account
- Contacting our customer support team
Please note that even if you opt out of promotional communications, we may continue sending important transactional communications relating to your orders, returns, account activity, or legal notices.
14. Your Privacy Rights
Depending on your location, you may have certain privacy rights under applicable data protection laws.
These rights may include:
Right to Access
You may request confirmation regarding whether we process your personal information and request access to the information we hold.
Right to Correction
You may request correction of inaccurate, incomplete, or outdated personal information.
Right to Deletion
You may request deletion of your personal information where legally permitted.
Certain legal obligations may require us to retain specific information for defined periods.
Right to Restrict Processing
Where applicable, you may request that we temporarily restrict the processing of your personal information.
Right to Object
You may object to certain types of processing, including direct marketing or processing based on legitimate interests.
Right to Data Portability
Where applicable, you may request a copy of your personal information in a structured, commonly used, machine-readable format.
Right to Withdraw Consent
Where processing relies on consent, you may withdraw that consent at any time.
Withdrawal does not affect the legality of processing carried out before consent was withdrawn.
Right to Lodge a Complaint
If you believe your privacy rights have been violated, you may contact us directly.
Where applicable, you may also lodge a complaint with your local data protection authority or supervisory authority.
15. California Privacy Rights (CCPA/CPRA)
Residents of California may have additional rights under the California Consumer Privacy Act and the California Privacy Rights Act, including the right to:
- Know what categories of personal information are collected
- Request access to specific personal information
- Request deletion of eligible personal information
- Correct inaccurate personal information
- Limit the use of certain sensitive personal information where applicable
- Opt out of the sale or sharing of personal information where required by law
- Receive equal service regardless of exercising privacy rights
PsyFyi Shop does not intentionally sell personal information as traditionally understood under the CCPA.
16. European Economic Area and United Kingdom Rights
Individuals located within the European Economic Area and the United Kingdom may exercise rights available under the GDPR and UK GDPR.
Requests may include:
- Access requests
- Rectification requests
- Erasure requests
- Restriction requests
- Portability requests
- Objection requests
- Withdrawal of consent
We will respond to verified requests within the timeframes required by applicable law.
17. India's Digital Personal Data Protection Act
Where the Digital Personal Data Protection Act, 2023 applies, individuals may have the right to:
- Access personal data
- Request correction
- Request erasure
- Withdraw consent
- Seek grievance redressal
- Nominate another individual to exercise rights where permitted by law
Requests may be submitted using the contact information provided in this Privacy Policy.
18. Children's Privacy
PsyFyi Shop is intended for individuals who are at least 18 years of age or the age of majority in their jurisdiction.
We do not knowingly collect, solicit, or process personal information from children without appropriate parental or legal guardian consent where required by applicable law.
If you believe that a child has provided personal information through our website, please contact us promptly. Upon verification, we will take reasonable steps to delete such information unless we are legally required to retain it.
Parents and guardians who believe their child has submitted personal information may contact us using the details provided at the end of this Privacy Policy.
19. Cookies and Tracking Technologies
We use cookies and similar technologies to improve website functionality, personalize your shopping experience, analyze website traffic, measure marketing performance, and protect our platform.
These technologies may include:
- Browser cookies
- Session cookies
- Persistent cookies
- Web beacons
- Pixels
- Tags
- SDKs
- Local storage technologies
Cookies may be categorized as:
Essential Cookies
These cookies are necessary for the operation of our website and cannot be disabled without affecting core functionality.
They help with:
- Secure browsing
- Shopping cart functionality
- Checkout
- Login sessions
- Fraud prevention
- Website security
Performance and Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting anonymous or aggregated information.
This information allows us to improve:
- Website speed
- Navigation
- Product discovery
- Search functionality
- Customer experience
Functional Cookies
These cookies remember your preferences to create a more personalized shopping experience.
Examples include:
- Preferred language
- Currency selection
- Saved shopping cart
- Region
- Recently viewed products
Advertising Cookies
With your consent where required, advertising cookies help us display relevant advertisements based on your interests and interactions.
Advertising partners may use these technologies to measure campaign effectiveness and improve advertising relevance across websites and social platforms.
You can manage or disable cookies through your browser settings or, where available, through our cookie preference center. Please note that disabling certain cookies may impact website functionality.
20. Third-Party Websites and Services
Our website may contain links to third-party websites, applications, or services that are not owned or controlled by PsyFyi Shop.
We are not responsible for the privacy practices, content, security, or policies of these third parties.
Your interactions with third-party services are governed by their respective privacy policies and terms of use. We encourage you to review those policies before providing any personal information.
21. Social Media Features
Our website and marketing communications may include features that allow you to interact with social media platforms.
These features may include:
- Instagram content
- Facebook integrations
- Pinterest sharing
- TikTok content
- YouTube videos
- Social login options
- Embedded posts
Your interactions with these services are subject to the privacy practices of the respective platform providers.
22. User-Generated Content
If you choose to submit product reviews, comments, testimonials, photographs, videos, or other content to PsyFyi Shop, you acknowledge that such content may be displayed publicly or used for promotional purposes, subject to applicable law.
Please avoid submitting confidential, sensitive, or unnecessary personal information through publicly visible areas of our website.
By submitting user-generated content, you represent that you have the necessary rights to do so and grant PsyFyi Shop a non-exclusive, worldwide, royalty-free license to use, reproduce, publish, display, adapt, and distribute such content in connection with our business and promotional activities, unless otherwise agreed.
23. Automated Decision-Making
PsyFyi Shop may use automated technologies to improve website performance, personalize recommendations, detect fraudulent transactions, and enhance customer experience.
These automated processes assist in areas such as:
- Product recommendations
- Fraud detection
- Marketing personalization
- Website optimization
- Security monitoring
We do not make decisions that produce legally significant effects based solely on automated processing without appropriate safeguards where required by applicable law.
24. Business Continuity and Corporate Changes
If PsyFyi Shop is involved in a merger, acquisition, investment, financing, restructuring, bankruptcy, or sale of assets, your personal information may be transferred as part of that transaction.
Any successor organization will continue to protect your personal information in accordance with this Privacy Policy or provide notice of any material changes where required by law.
25. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, legal obligations, or regulatory requirements.
When we make material changes, we will update the "Effective Date" shown at the beginning of this Policy.
Where required by applicable law, we may also provide additional notice through our website or by email.
Your continued use of our website after any updates become effective constitutes your acceptance of the revised Privacy Policy.
26. Exercising Your Privacy Rights
If you wish to exercise any privacy rights available under applicable law, you may contact us using the details below.
To protect your privacy and prevent unauthorized access, we may request reasonable information to verify your identity before processing your request.
We aim to respond to verified requests within the timeframes required by applicable law.
27. Contact Us
If you have any questions, requests, or concerns regarding this Privacy Policy or the way your personal information is handled, please contact us.
PsyFyi Shop
Email: support@psyfyishop.com
Website: https://psyfyishop.com
Customer Support: Available through the contact form on our website.
We will make reasonable efforts to respond to all legitimate privacy-related enquiries promptly.
28. Grievance Officer (For India)
In accordance with applicable Indian laws, including the Digital Personal Data Protection Act, 2023, users in India may contact our designated Grievance Officer regarding concerns related to the processing of personal information.
Grievance Officer
PsyFyi Shop
Email: support@psyfyishop.com
If your concern cannot be resolved through our internal grievance process, you may have the right to approach the appropriate regulatory authority in accordance with applicable law.
29. Governing Law
This Privacy Policy shall be interpreted in accordance with the laws applicable to the jurisdiction in which PsyFyi Shop operates, together with any mandatory consumer protection and privacy laws applicable to users based on their country or region of residence.
Nothing in this Privacy Policy limits any statutory rights that cannot be waived under applicable law.
30. Final Statement
Your trust is important to us.
At PsyFyi Shop, we are committed to handling your personal information responsibly, transparently, and securely. We continuously review our privacy practices to align with evolving legal requirements, industry standards, and technological advancements, ensuring that your information remains protected while delivering the best possible shopping experience.
